The Tire Market Size in Kenya is witnessing a significant transformation, driven by urbanization, rising income levels, and increased vehicle ownership. Valued at approximately USD 376 million in 2024, the Tire Market Size in Kenya is poised for growth at a CAGR of about 5.7% during the forecast period of 2025-2030. The surge in population, projected to reach 65 million by 2030, is fueling demand, particularly in the passenger car segment, which constitutes around 50-55% of the market share. The shift towards all-terrain tires reflects changing consumer preferences, while the dependence on imported tires poses challenges and opportunities for local manufacturers. As strategic investments in sustainability and technological innovation reshape the landscape, the prospects for the Tire Market Size in Kenya remain robust.

Kenya Tire Market Statistics

• Market Size (2024): USD 376 million
• Expected CAGR (2025-2030): 5.7%
• Passenger Car Segment Share: 50-55%
• Aftermarket Demand Share: 60-65%
• Annual Growth Rate for All-Terrain Tires: 12-15%

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Competitive Landscape of Tire Market Size in Kenya

The competitive environment in the Tire Market Size in Kenya is shaped by both local and international players striving for market share and consumer loyalty. Companies are innovating to meet changing consumer demands for high-performance, eco-friendly tires. Key players in the Tire Market Size in Kenya include:

• Michelin Kenya Sdn Bhd
• Giti Tire Pte. Ltd.
• MRF
• Pirelli C.S.p.a
• Goodyear Tire Rubber Industries
• Sumitomo Rubber Industries, Ltd.
• Maxxis Tires Kenya
• Kumho Tyre
• Apollo Tyres Ltd.
• Bridgestone Middle East Africa FZE

The ongoing emphasis on innovation and sustainability by these companies will significantly influence competitive dynamics in the coming years.

Key Takeaways from the Tire Market Size in Kenya Report

• The Tire Market Size in Kenya is forecasted to grow at a 5.7% CAGR from 2025-2030.
• Population growth and increased purchasing power are the primary drivers of Tire Market Size in Kenya demand.
• There is a significant shift towards all-terrain tires, indicating changing consumer preferences.
• The aftermarket segment remains dominant, contributing significantly to overall revenue.
• Challenges such as reliance on imports and fluctuating raw material prices need to be addressed for sustainable growth.

Recent Development in Tire Market Size in Kenya Industry

• In June 2023, Bridgestone launched the Bridgestone Dueler AT002, a tire specifically designed for local roads, showcasing high performance and all-terrain capabilities. This strategic move illustrates Bridgestone’s commitment to catering to the unique demands of the Tire Market Size in Kenya, thereby enhancing their product portfolio and consumer outreach.

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Tire Market Size in Kenya Segmentation

The Tire Market Size in Kenya can be segmented on various parameters to provide insights into consumer needs and preferences:

By Vehicle Type

• Passenger Car-Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Light Commercial Vehicle (LCV) -Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Medium Heavy Commercial Vehicle (MHCV) -Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Off-the Road Vehicle -Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Two Wheeler-Market Size Forecast 2020-2030F, Units Sold (Thousands)

By Demand Type

• OEM-Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Aftermarket-Market Size Forecast 2020-2030F, Units Sold (Thousands)

By Tire Type

• Radial-Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Bias-Market Size Forecast 2020-2030F, Units Sold (Thousands)

By Sales Channel

• Online-Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Direct Sales-Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Multi Brand Stores-Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Exclusive Outlets-Market Size Forecast 2020-2030F, Units Sold (Thousands)

By Price Category

• Budget-Market Size Forecast 2020-2030F, Unit Sold (Thousand)
• Economy-Market Size Forecast 2020-2030F, Unit Sold (Thousand)
• Premium-Market Size Forecast 2020-2030F, Unit Sold (Thousand)

By Season

• Summer-Market Size Forecast 2020-2030F, Unit Sold (Thousand)
• All Season-Market Size Forecast 2020-2030F, Unit Sold (Thousand)

By Tire Size

• Tire Size 1 -Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 2 -Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 3 -Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 4 -Market Size Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 5- Market Size Forecast 2020-2030F, Units Sold (Thousands)

Available Reports:

• Kenya Tire Market - https://www.marknteladvisors.com/research-library/kenya-tire-market.html 
• Malaysia Tire Market - https://www.marknteladvisors.com/research-library/malaysia-tire-market-analysis.html 
• New Zealand Tire Market - https://www.marknteladvisors.com/research-library/new-zealand-tire-market.html 
• Oman Tire Market - https://www.marknteladvisors.com/research-library/oman-tire-market.html 
• Africa Tire Market - https://www.marknteladvisors.com/research-library/africa-tire-market.html 

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Frequently Asked Questions (FAQs) about Tire Market Size in Kenya

1. What is the projected growth rate of the Tire Market Size in Kenya during 2025-2030?
2. How large is the Tire Market Size in Kenya currently, and what are the factors driving its growth?
3. Which segment is expected to dominate the Tire Market Size in Kenya share by 2030?
4. What are some of the major challenges facing the Tire Market Size in Kenya?
5. Which companies are leading in the Tire Market Size in Kenya, and what strategies are they employing?

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