How to Use Pinterest to Drive Website Traffic

In this blog, we'll walk you through how to use Pinterest effectively to drive consistent traffic to your website — even while you sleep!

Why Pinterest Is Great for Website Traffic

Before diving into the how, let’s understand why Pinterest is a game-changer:

Longevity of content: A pin can circulate for months (or even years), unlike Instagram or Facebook posts that disappear in days.
Search engine behavior: Users search for solutions, tips, and ideas — which means they’re ready to click and take action.
Visual appeal: Perfect for niches like travel, fashion, food, home decor, health, finance, and DIY.

1. Set Up a Business Pinterest Account

To get the most out of Pinterest, create or switch to a Pinterest Business account. This gives you access to:

Pinterest Analytics
Rich Pins
Ad Tools

It’s completely free and takes just minutes to set up.

✅ Pro Tip: Claim your website to get full access to analytics and performance insights.

2. Optimize Your Profile

Make sure your profile reflects your brand:

Use a clear profile photo (your logo or headshot)
Add a keyword-rich bio
Include your website link
Organize your boards around relevant topics

Example: If you're a real estate blogger, create boards like "Home Staging Tips", "Real Estate Investment Ideas", "Dream Home Interiors", etc.

3. Do Keyword Research

Pinterest is a visual search engine, so keywords matter a lot. Use Pinterest's search bar to discover what your audience is looking for. Type a broad term and see what suggestions drop down.

Use these keywords in:

Pin titles
Pin descriptions
Board names
Board descriptions
Alt text for images (if you're embedding on your site)

4. Create Eye-Catching Pins

Pinterest is all about visuals, so your pins need to stand out.

Design Tips:

Use vertical images (1000 x 1500 px is ideal)
Stick to brand colors and fonts
Use text overlays to highlight what your content is about
Add your logo or website URL on every pin

Use free tools like Canva or Adobe Express to design scroll-stopping pins.

5. Link Pins Directly to Your Website

Every pin should link to a specific page on your website — whether that’s a blog post, product page, landing page, or lead magnet.

? Don't just link to your homepage. Deep linking to relevant pages gives better results.

6. Create Multiple Pins for One URL

One blog post doesn’t need just one pin. You can create 5–10 different pin designs for the same article to test which performs better. This increases exposure and longevity.

7. Pin Consistently (Use a Scheduler)

Pinterest loves consistency. Rather than pinning 20 times one day and nothing the next, aim to pin daily.

Use scheduling tools like:

Tailwind (Pinterest-approved)
Buffer
Later

These tools help automate pinning and analyze performance.

8. Join Group Boards and Communities

Find group boards in your niche with high engagement and start pinning your content there. Group boards give your pins wider reach, especially if you’re just starting.

Also, check out Tailwind Communities to collaborate with other content creators and boost repins.

9. Enable Rich Pins

Rich Pins add extra details to your pins — like blog titles, product prices, or recipe ingredients — automatically.

They make your content look more professional and clickable. To set up Rich Pins, you’ll need to:

Add the proper metadata to your site.
Validate your URL using Pinterest’s validator tool.

10. Track Your Results

Use Pinterest Analytics and Google Analytics to track:

Which pins bring the most traffic
What time your audience engages
Which boards are most popular

This helps you optimize your strategy and double down on what works.

Final Thoughts

Pinterest isn't just about pretty pictures — it's a powerful platform for driving traffic, building brand awareness, and growing your email list or sales. By being intentional with your pins, keywords, and strategy, you can turn Pinterest into your top referral source.